Author: Streamline

B2B search is a strange beast. The keywords are often low volume, the buying journey is long and nonlinear, and the people doing the searching are rarely a single person — it’s a committee, a procurement team, a VP who googled something on a Tuesday afternoon and forwarded the results to four colleagues. You’re not selling to one intent. You’re selling to a network of intents that all have to converge on the same decision.Traditional SEO sort of pretends this complexity doesn’t exist. Target the keyword, write the page, build a few links. But that model genuinely struggles in B2B…